For this brief the initial assignment was to find a proudly South African brand that offered real life challenges. As the chosen brand Wakaberry presented the brand challenge that the brand was no longer relevant as the marketing is lacking presence. The specific brand challenge was the brands lack of visibility and to remedy this creative executions with strategic foundations were employed. The target market is broad, as children love the product, but since it is a healthy alternative to ice cream it would be everyone who loves and misses Wakaberry as well as those who have never tried it.